Adidas ZX 2K AR Effect

Adidas ZX 2K

An AR Effect for Adidas India that is more in tune to bring alive the concept of ‘Oddly Satisfying’

adidas Originals latest blockbuster launch for the Fall-Winter 2020 season focuses on the their most futuristic & technologically advanced silhouette ‘ the ZX’. A lifestyle focused shoe in evolved Boost™ technology with a squishy aesthetic in bold gradient colorways, the new ZX 2K Boost aims to be the most comfortable lifestyle sneaker for making a statement in the city.

The filter to incorporate elements of squish & squeeze as well as give the sensation of being oddly satisfying

The overall filter to bring these 3 messages to life:

o    Oddly Satisfying (which is key to Adidas ZX)

o    Squish & Squeeze – like the campaign visuals of the sneaker

o    Colorways!

This effect managed to get over 250,000+ views within first 2 weeks of the campaign launch & was shared by many creators & celebrities.

You can try this effect on Instagram by clicking on this link: https://www.instagram.com/ar/632083560836954

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