adidas Originals Collective
with Yash Pradhan in Mumbai
Created artwork for the collaborative merch drop exclusively available at adidas’s flagship originals store in Linking Rd Khar, Mumbai
Customized & hand painted these pair of Stan smith for the creators collective that was raffled during the event & won by 1 individual amongst 100+ creators, store regulars, and key members from adidas’ membership community
adidas Originals Collective took place as an in-store events at the flagship store in Mumbai on 15th July 2022.
Workshop involved interesting insights and anecdotes around their exploration of digital art, the emergence of AR & VR, NFTs, etc. They then proceeded to highlight a special AR showcase featuring 3 classics – Stan Smith, Superstar, and Forum. Unique QR codes led the attendees to special filters that enabled them to experience themed digital artworks around the sneakers. The events also featured a digital photo-booth where attendees got clicked against dynamic filters.
The event later was filled with many activities which includes getting the t-shirt design printed, raffle for the custom shoes, music & food for the exclusive adidas adiclub members & guests and also take away pictures in AR enabled photo-op.
The Artwork was also minted LIVE as an NFT during the workshop & given away as POAP to the attendees & guests.
