PLAY PROUD
Yash Pradhan + Amplifier for Common Goal
AMPLIFYING THE POWER OF SOCCER FOR GOOD.
Creating art around inclusivity which enables a direct functional social impact has always been my long goal. ✊🏽
And it couldn’t get any better than by teaming up with @amplifierart for @commongoalorg by creating this artwork💎⚽️✨
Together, Amplifier with Yash Pradhan on the visuals and Common Goal are combining the power of art and the power of soccer to transform communities and stadiums across the U.S., Mexico, and Canada.
For the launch of the Play Proud coalition, Amplifier & Common Goal teamed up
to create an exclusive line of Augment Reality (AR)-activated merchandise that includes tees, hoodies, scarf, socks, bucket hats.
Artwork around the world supported by 8 clubs from USA, Canada & Mexico
to embrace & celebrate inclusivity with the power or art & soccer. 👟🧤⚽️✨
Bring this artwork to life through AR App once scanned you can see the illustration in motion with educative story-telling.
