Carlsberg Elephant x Yash Pradhan

Inspired by the bold new design of the Carlsberg Elephant.

The aim of the illustration in this collaboration with Carlsberg was to visually
embody and communicate the core qualities of strength, power,
and boldness, which are central to Carlsberg's refreshed brand identity.

A lot of iterations of Elephant were created before reaching to the final one.

The illustration aimed to bring the new Elephant Motif to life in a way that resonates with both the brand's heritage and its forward-thinking vision.

By infusing the motif with a sense of grandeur and resilience, the design sought to create a powerful visual statement that would not only enhance the aesthetic appeal of the merchandise but also reinforce Carlsberg's positioning as a brand synonymous with these enduring qualities.

The Merch Design

Ultimately, the artwork was intended to make a strong collaborative presence, aligning with Carlsberg Elephants's goal of creating a product that is both iconic and reflective of its rendesigned brand ethos.