The Collective x Yash Pradhan
Collective India ties up with noted Visual Artist, Illustrator and Designer Yash Pradhan to create custom-designed art on luxe denims.
The Invite
The goal was to highlight the collection of denims The Collective showcases while taking inspiration from the different brands and their motifs to create a playful luxury design through the enamel pins & the invites. The composition displays various attributes that also showcases the current season of spring-summer collection. The colour palette is inspired spring-summer with simple elements that encapsulates various motifs such bear, leaf, flowers, etc. in a surreal space.
The Enamel Pin
A series of customisable designs for screen printing on denims was created for the attendees & shoppers by choosing multiple designs, making the session more interactive by people being able to compose the type of design they want, the colours & different sizes of motifs & elements.
The event was held at The Collective, Palladium Mall, Mumbai where luxury shoppers & creators came together to customise their pair of denims, tote-bags, enamel pins and with the chance to interact with the artist himself.
