Real Madrid & Juventus Jersey Kit

with Adidas Football in collaboration with Common Goal & Amplifier Org

On 30th July, 2022 Juventus and Real Madrid played at the Rose Bowl Stadium, Pasadena, California in front of record breaking of nearly 94,000 fans.
Both teams played with the “Play Proud” artwork embedded into their jersey numbers to represent their shared belief.

left: Ángel Di María from Juventus , right: Karim Benzemafrom Real Madrid

The design represents and promotes a common goal for football — making the game an inclusive, equitable, and safe space for all.
As part of Saturday's activation, both clubs donated a signed jersey to Common Goal who organized a giveaway
that gives fans the chance to own a signed Pogba & Benzema’s match-day jerseys.

The original artwork used in the jersey numbers was created by Yash Pradhan in collaboration with Amplifier Art to support Common Goal’s Play Proud initiative through a line of Augmented Reality (AR) activated merchandise. Through scanning the original artwork on a phone, a world of educational tools to help prevent, respond, and repair issues of homophobia opens up, enabling fans to directly get involved in making football a safe space for everyone.

Watch the game highlights below:

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