Johnnie Walker - Revibe Together
An Art Installation by Yash Pradhan.
Uniting art and inclusivity, showcases elements of creative experimentation and progress. My favorite? The musical components and plants that symbolize growth, embodying the ‘Keep Walking’ ethos. 🎶✨
Yash Pradhan’s Revibe Together installation for Johnnie Walker Blonde is a vibrant exploration of inclusivity, growth, and unity. This artwork, created for the ReVibe entity at Designyatra 2024, is an 8ft (H) x 4ft (W) installation designed to merge digital interactivity with a meaningful message, rooted in the brand’s commitment to progress and onward-thinking design.
At the heart of Revibe Together is the theme of “Inclusivity”, symbolized through a range of carefully crafted visual elements. The central platform is a metaphor for opportunity, a shared foundation where people from all walks of life can rise and grow together. Surrounding the platform, vibrant flowers bloom—a universal symbol of growth, diversity, and beauty in individuality.
These flowers are rendered in a color-blind-friendly palette, ensuring accessibility and inclusivity for viewers of all visual abilities. This consideration reflects the installation’s core message: everyone, regardless of background or ability, is part of the collective journey.
From Illustration to Installation.
Concept Note:
Strength in Togetherness:
The Front & Back Side of the design.
The design was well received by the consumers and was a huge successful campaign to be adapted in multiple events as photo-op such as Dua Lipa concert in Mumbai, India.
