Breezer - Official Merch Designs

Created vivid artworks for Breezer Vivid - Play On and a complete line of merch. Each artwork not only reflects the unique characteristics of the corresponding flavor but also embodies the "Play On" theme, encouraging a sense of fun and engagement. These pieces bring the Breezer Vivid brand to life, creating an inviting and dynamic atmosphere.

Three vibrant and playful artworks were created, each inspired by a different flavor and depicted in their brand colors.

Zesty Orange:

The Zesty Orange artwork features a dynamic scene of a bowling ball and pins, capturing the energetic and refreshing essence of this flavor. The bright orange hues and lively composition reflect the zest and excitement that Zesty Orange brings, symbolizing fun and active play.

Watermelon Mint:

The Watermelon Mint artwork showcases a whimsical scene of a watermelon on a skateboard, blending the refreshing taste of watermelon with the coolness of mint. This playful depiction captures the light-hearted and adventurous spirit of the flavor, using vibrant green and pink colors to create a visually appealing and engaging piece.

Blackberry Crush:

The Blackberry Crush artwork features a game controller connected to a blackberry, representing the bold and immersive experience of this flavor. The rich purple tones and innovative design highlight the flavor’s intensity and the idea of interactive play, making it a striking and memorable visual.

Each artwork not only reflects the unique characteristics of the corresponding flavor but also embodies the "Play On" theme, encouraging a sense of fun and engagement.

These pieces bring the Breezer Vivid brand to life, creating an inviting and dynamic atmosphere, and have been successfully translated into various merchandise items, allowing fans to enjoy the playful spirit of the campaign in their everyday lives.

These designs were available in oversized t-shirt & hoodies and in various colourways.
The Artworks were also adapted into mobile phone covers as shown below.

The entire collection was launch at Toast event in Jio World Drive, BKC, Mumbai.This was also covered by CNBC 18: https://www.cnbctv18.com/lifestyle/heres-how-bacardi-breezer-plans-to-play-to-gen-z-tastes-18674031.htm

The collaboration did not stop here!!

As we know winters were coming and no one wants to be disturbed in December, as a running joke we created a merch and campaign called “Don’t Disturb December” which featured a rad typography design showcasing snoozing and carousel of all the elements from previous designs into a deep red hoodie.