Coach x Yash Pradhan - Rexy Diwali
I was invited by COACH to create designs to reiterate one of their mascot called “Rexy” as part of their Diwali 2022 Campaign in India.
The aim was to introduce Rexy to a newer audience with celebratory diwali aesthetics and re-design Rexy that further created into a 6ft & 3ft 3-D printed installment in their flagship stores across India.
In the illustration, you can see Rexy ready to commemorate Diwali surrounding and doning details of Indian designs that reflect the festive spirit. The artwork depicts Rexy with Coach turn locks, hang tags, and tea roses embellished with house codes.
The illustration was used across the store as hangtags with the Coach bag, boxes, chocolates and a Photo booth during the launch weekend that enabled a custom Coach framed photos.
The designs were also taken further into an AR integrated game to explore the Coach store with Rexy developed by the Coach Team.
The installation of Rexy & the window designs were translated to all the flagship stores in India.
An evening spent well with some notable guests in attendance, COACH store saw Bollywood actress Tamannaah Bhatia gracing the alluring evening. Ace fashion designer Nishka Lulla along with celebrity Anshula Kapoor added a quick charm to the COACH X Rexy Diwali preview at Jio World Drive, BKC, Mumbai.
