Absolut India: Born Colourless
With the campaign Born Colourless the brand wants to drive the message that a colourful world is a colourless one where people need to drop their biases and look past superficial differences. It gives us immense pride to see our own employees and real people from across the world come forward to be a part of the film, to drive these beliefs.
Designed a poster for Absolut that highlights the deeply coloured opinions that exist in the world and leaves viewers with the message that for the world to become a happy and colourful place, it must first become Colourless.
