Levi’s x Yash Pradhan

Designed a custom pair of Levis India for their 146th #501day.
Took place on 18th May, Famous Studio amid 25 other talented artist with a crazy music lineup as well. Curated by Art&Found.
For 146 years you've taken what's ours and made it your own.
We celebrate the collaborators who’ve taken the 501® and made it personal.

Levi’s 501

A yellow face with simple, open eyes and a thin, closed smile.
Conveys a wide range of positive, happy, and friendly sentiments, that’s exactly what i want to convey through the artwork on these pair of levi’s denims.
By the repetition of words "Smile More" on the sides of the jeans is a gentle reminder to spread positivity around everyone.
We all have our own problems to deal with in life.
But way too often, we actually punish ourselves by choosing not to smile when we really should be smiling our brains off!
So, the next time you get the opportunity to smile, just smile and enjoy all that positivity it spawns.

The final design.

Framed & display at Levis 501 day event at Famous Studio Ltd, Bombay.

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