Visual Identity for Dj Shadow
I was asked to create new logo DJ Shadow Dubai
DJ Shadow is an award-winning Bollywood artist who recently released a track called “SLOWLY SLOWLY” with Guru Randhawa and Pitbull the video has over 100M views.
The logo had to be minimal yet mass appealing since Shadow is a Bollywood act, yet maintaining an aspirational brand vibe.
![Visual Identity for Shadow](http://yashpradhan.com/cdn/shop/articles/fb_1.jpg?v=1719121075&width=3000)
As seen above the triangle represented Play button while the red circle is visualised to be the Record button.
![](http://yashpradhan.com/cdn/shop/files/Color_Palette.jpg?v=1718689688&width=3840)
![](http://yashpradhan.com/cdn/shop/files/DJ_Shadow_gradient_linear.jpg?v=1718689758&width=3840)
![](http://yashpradhan.com/cdn/shop/files/DJ_Shadow_black_rectangle.jpg?v=1718689770&width=3840)
![](http://yashpradhan.com/cdn/shop/files/fb.jpg?v=1718689786&width=3840)
picture courtesy: https://www.facebook.com/djshadowdubai/